What makes an everyday moment a 'Coca-Cola Moment'? Oxford University Press, , —
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Delivery Options see all. In the French region of Brittany , Breizh Cola is available. Classiko Cola, made by Tiko Group, the largest manufacturing company in Madagascar, is a competitor to Coca-Cola in many regions.
Coca-Cola's advertising has significantly affected American culture , and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red-and-white suit.
Although the company did start using the red-and-white Santa image in the s, with its winter advertising campaigns illustrated by Haddon Sundblom , the motif was already common.
White Rock Beverages used Santa in advertisements for its ginger ale in , after first using him to sell mineral water in Coca-Cola's first such advertisement appeared in , featuring the young Bostonian actress Hilda Clark as its spokeswoman.
Coke's advertising is pervasive, as one of Woodruff 's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. This is especially true in southern areas of the United States, such as Atlanta , where Coke was born.
Many of these early television commercials for Coca-Cola featured movie stars, sports heroes, and popular singers. During the s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests demonstrating that, according to the commercials, "fifty percent of the participants who said they preferred Coke actually chose the Pepsi.
Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars ; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier.
Thereafter, Coca-Cola regained its leadership in the market. Selena was a spokesperson for Coca-Cola from until the time of her death.
She filmed three commercials for the company. During , to commemorate her five years with the company, Coca-Cola issued special Selena coke bottles. The Coca-Cola Company purchased Columbia Pictures in , and began inserting Coke-product images into many of its films. After a few early successes during Coca-Cola's ownership, Columbia began to under-perform, and the studio was sold to Sony in Coca-Cola has gone through a number of different advertising slogans in its long history, including "The pause that refreshes", "I'd like to buy the world a Coke", and "Coke is it".
In , Coca-Cola introduced My Coke Rewards , a customer loyalty campaign where consumers earn points by entering codes from specially marked packages of Coca-Cola products into a website. These points can be redeemed for various prizes or sweepstakes entries. In Australia in , Coca-Cola began the "share a Coke" campaign, where the Coca-Cola logo was replaced on the bottles and replaced with first names. Coca-Cola used the most popular names in Australia to print on the bottles. Coca-Cola has also advertised its product to be consumed as a breakfast beverage, instead of coffee or tea for the morning caffeine.
From to , the price of Coca-Cola was fixed at five cents, in part due to an advertising campaign. The "Holidays are coming! The advertisement fell into disuse in , as the Coca-Cola company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia. Keith Law, a producer and writer of commercials for Belfast CityBeat , was not convinced by Coca-Cola's reintroduction of the advertisement in , saying that "I don't think there's anything Christmassy about HGVs and the commercial is too generic.
In , singer Melanie Thornton recorded the campaign's advertising jingle as a single, Wonderful Dream Holidays are Coming , which entered the pop-music charts in Germany at no.
In , Coca-Cola launched a campaign for the Indian holiday Diwali. The campaign included commercials, a song, and an integration with Shah Rukh Khan's film Ra. Coca-Cola was the first commercial sponsor of the Olympic games, at the games in Amsterdam, and has been an Olympics sponsor ever since.
Most recently, Coca-Cola has released localized commercials for the Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, by changing the ending line of the commercial to say "Now they know whose game they're playing". Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball , the National Football League , the National Basketball Association , and the National Hockey League , as well as with many teams within those leagues.
Coca-Cola is the official soft drink of many collegiate football teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship.
This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets. Coca-Cola was one of the official sponsors of the Cricket World Cup held on the Indian subcontinent. In England, Coca-Cola was the main sponsor of The Football League between and , a name given to the three professional divisions below the Premier League in soccer football. In , the competition changed to "Buy a Player".
This competition allowed fans to buy a bottle of Coca-Cola or Coca-Cola Zero and submit the code on the wrapper on the Coca-Cola website. This competition was favored over the old "Win a Player" competition, as it allowed all clubs to win some money. Coca-Cola has been prominently featured in many films and television programs. Member when you spilled Coke all over your blouse? The best selling artist of all time  Elvis Presley , promoted Coca-Cola during his last tour of Not all musical references to Coca-Cola went well.
A line in " Lola " by the Kinks was originally recorded as "You drink champagne and it tastes just like Coca-Cola. Coca-Cola is sometimes used for the treatment of gastric phytobezoars. Unfortunately, this treatment can result in the potential of developing small bowel obstruction in a minority of cases, necessitating surgical intervention.
Criticism of Coca-Cola has arisen from various groups around the world, concerning a variety of issues, including health effects , environmental issues , and business practices. The drink's coca flavoring, and the nickname "Coke", remain a common theme of criticism due to the relationship with the illegal drug cocaine. In , the US government seized 40 barrels and 20 kegs of Coca-Cola syrup in Chattanooga, Tennessee , alleging the caffeine in its drink was "injurious to health", leading to amended food safety legislation.
The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups , leftist activists , and watchdogs , particularly since the early s. Coca-Cola Classic is rich in sugar or sweetners in some countries especially sucrose , which causes dental caries when consumed regularly. Besides this, the high caloric value of the sugars themselves can contribute to obesity.
Both are major health issues in the developed world. In July , the Coca-Cola company was sued over its alleged use of political far-right wing death squads the United Self-Defense Forces of Colombia to kidnap, torture, and kill Colombian bottler workers that were linked with trade union activity.
The suit alleged that Coca-Cola was indirectly responsible for having "contracted with or otherwise directed paramilitary security forces that utilized extreme violence and murdered, tortured, unlawfully detained or otherwise silenced trade union leaders". Speaking from the Coca-Cola company's headquarters in Atlanta, company spokesperson Rafael Fernandez Quiros said "Coca-Cola denies any connection to any human-rights violation of this type" and added "We do not own or operate the plants".
A documentary on the controversy, titled The Coca-Cola Case , was released in Coca-Cola has a high degree of identification with the United States, being considered by some an "American Brand" or as an item representing America.
Coca-Cola was introduced to China in , and was very popular until After the Chinese Civil War ended in , the beverage was no longer imported into China, as it was perceived to be a symbol of decadent Western culture and the capitalist lifestyle. Importation and sales of the beverage resumed in , after diplomatic relations between the United States and China were restored.
There are some consumer boycotts of Coca-Cola in Arab countries due to Coke's early investment in Israel during the Arab League boycott of Israel its competitor Pepsi stayed out of Israel. A Coca-Cola fountain dispenser officially a Fluids Generic Bioprocessing Apparatus or FGBA was developed for use on the Space Shuttle as a test bed to determine if carbonated beverages can be produced from separately stored carbon dioxide, water, and flavored syrups and determine if the resulting fluids can be made available for consumption without bubble nucleation and resulting foam formation.
From Wikipedia, the free encyclopedia. This article is about the beverage. For its manufacturer, see The Coca-Cola Company. For the college football game, see Coca-Cola Classic college football. This article contains too many pictures, charts or diagrams for its overall length. December Learn how and when to remove this template message. For the song, see Coke Bottle song. This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources.
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